BOSS offers sophisticated, modern collections focused on quality and design to create an impeccable look – be it business, casual or athleisure. BOSS Menswear has reached icon status for its tailoring, but offers more than the perfect suit. The collections also feature casual and athleisure pieces, presenting a complete wardrobe for fast-paced modern lifestyles. Tailoring and sportswear are brought together in a look that is ready for whatever the day may hold. BOSS Womenswear touches all bases for modern-day living, from business and casual attire to eveningwear, with an emphasis on beautifully tailored pieces. Timeless styles with a fresh, modernist twist are an essential part of the collection, as are luxe leisure pieces. These two sides of the BOSS woman often meet in looks that combine tailoring with a casual ease.
The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and casual pieces with fashion-forward attitude. HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, HUGO questions the established notions of menswear to create clothing for those who lead rather than follow. The HUGO man’s only rule when it comes to style: being his authentic self and nothing else. The HUGO Womenswear collection offers styles filled with bold attitude, ranging from modern tailoring to life-of-the party dresses and casualwear. There are no rules. Everything can be mixed with everything. The HUGO woman sees fashion as a form of self-expression and understands the transformative power of clothing.