Snow covered mountains, city streets and remote forest trails – it’s all home to us. Peak Performance was founded 1986 in Åre, Sweden, by two passionate skiers who wanted to revolutionize ski wear. Today, we’re an international sports fashion brand and breaking new ground is still our reason for being. Our mission is to make active life easier. We unite style and performance and create innovative active wear for a life on the move. Our products are defined by exceptional quality, cutting-edge design and unbeatable performance. A sustainable approach is present in our whole value chain. We are committed to operating a responsible business and make our beautiful planet and playground last. We focus on longevity and always aim to be at the forefront of sustainable material innovation. Welcome to Peak Performance.